58% of Americans Own Stock, but Most Are Doing It Wrong. I'd Start With These 2 Names Instead.

58% of Americans own stocks. This figure has been steadily rising over the past 100 years due to the proliferation of 401(k) s, personal retirement accounts, and free-trading brokerages accessible on mobile devices.

Around 200 million people in the United States own stocks in some form. But I think most are doing it wrong. Many simply own broad-based index funds like the S&P 500 index, which is trading at a price-to-earnings ratio (P/E) near all-time highs and can bore investors. Others stick only to the hottest names discussed in financial media, which can crowd you into thematic trades such as artificial intelligence (AI), adding unnecessary risk to your portfolio.

Instead, start by investing in these hidden gems. Your returns will thank you 10 years from now.

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